Blacks in Performance Marketing

The most influential marketing trends for 2023

In this new year, it’s important to consider what goals we have for our business. Some common goals might include increasing sales or expanding our reach on social media platforms like TikTok.
Having an understanding of what trends are on the horizon can also help our business succeed in the coming year.

Fortunately, many of the upcoming marketing trends for 2023 have the potential to streamline our work and give us more time to focus on growing our business. Here are the top 5 marketing trends to keep an eye on in the new year:

1. Artificial Intelligence

2023 will be the year when artificial intelligence reaches the mainstream. These increasingly powerful tools look set to revolutionize how we work, and the impacts will touch upon every industry in time. If you spent any time on social media in 2022, you probably noticed the explosion of AI-generated art. That was just the first major milestone.

Already, AI can perform many roles that were previously the preserve of humans. In fact, it’s almost impossible to tell that an artificial intelligence did the work. In 2023, you’ll be able to get an AI to write your marketing copy, chase down leads, and create social media images for your brand.

It is crucial to consider these tools in order to maximize your productivity and achieve the best results in your work.

2. Sustainability as a Selling Point

Midway through 2022, Yvon Chouinard, founder and CEO of Patagonia, announced he was donating all future proceeds of the company to fight climate change. This was the latest, and most high profile, of a general shift in the business world towards prioritizing sustainable business practices.

This change is being led largely by consumers, with recent surveys highlighting that most consumers prefer spending their money with companies that prioritize sustainability.

So, don’t be shy to highlight how seriously you take your responsibilities in this area. Weave it into your brand story, but don’t make any claims you can’t back up.

3. Digital Transformation

Alongside their preference for sustainable business practices, consumers are increasingly spending their dollars online. Companies that don’t service this need risk getting left behind.

Does your business have a website, social medias, an e-commerce store? If not, 2023 is the perfect time to launch one.

4. Personalized Customer Experience

We live in a world with endless distractions, and younger audiences have learned to tune out a lot of traditional marketing.

One way to stand out from the crowd is to go back to basics, but with a 21st century twist. Your business can provide an exceptional customer experience by leaning on the huge selection of data and analytical tools available.

Marketers can now easily tailor their messaging, products, and services to the individual preferences and needs of each customer. This has been proven to increase your engagement and conversion figures. It boils down to using a customer’s past interactions with your brand, and their data, to target them with individual offers, suggested products, and timely emails.

5. Social Media as a Customer Service Tool

HubSpot’s 2022 Consumer Trends survey found that 20% of Gen Z-ers and almost 25% of Millennials have contacted a brand on social media for customer service in the past three months.

As these age cohorts continue to grow in size and spending power, this trend will increase in the short-term. Ensure your business is set up to respond to these questions in a timely manner. Treat them as you would an email or phone call. Take them seriously, and respond publicly if a customer posts to your timeline. If others see you handling the interaction well, it will build trust in your brand.


We hope these trends come in handy this year, because they will continue to grow unabated. 

Check out our array of resources, meetings, and events to stay updated on the most current marketing trends.