Blacks in Performance Marketing

How to Create a Striking LinkedIn Profile: Guide + BiPM Tips

Your LinkedIn profile is more than just an online resume. It serves as a powerful tool to showcase your professional achievements, connect with industry peers, and position yourself as a thought leader. At Blacks in Performance Marketing (BiPM), we understand the importance of a captivating LinkedIn profile that highlights your unique talents and expertise. In this comprehensive guide, we will provide you with valuable insights and BiPM-specific tips to help you create a striking LinkedIn profile that stands out in the performance marketing industry.

Profile Photo
Your profile photo is the first impression you make on potential connections. Choose a high-quality, professional-looking photo that accurately represents your personal brand. Aim for a clear headshot with a neutral background, ensuring that your face is clearly visible. Remember, your profile photo should instill confidence and approachability.


Craft a compelling headline that encapsulates your professional identity and showcases your expertise. Use this space to highlight your role, industry focus, and unique selling points. Consider incorporating relevant keywords to enhance your profile’s visibility in search results.

Background Photo
The background photo is an opportunity to visually enhance your profile and convey your personal brand. Choose an image that aligns with your industry and resonates with your professional goals. For BiPM members, you might consider a background image that represents diversity, inclusivity, and excellence in performance marketing.

Your summary is a crucial section where you can tell your professional story. Make it engaging, concise, and impactful. Highlight your key achievements, skills, and experiences that are relevant to the performance marketing industry. Showcase your passion for diversity and inclusivity, and emphasize your commitment to driving positive change within the field.

In the experience section, list your previous roles and responsibilities, emphasizing your accomplishments and demonstrating your expertise in performance marketing. Focus on quantifiable results and showcase projects that highlight your unique contributions. Include relevant keywords to optimize your profile for search algorithms.

Highlight your educational background, degrees, certifications, and any specialized training that relates to performance marketing. This section adds credibility to your profile and helps establish your expertise within the industry.

Licenses and Certifications
BiPM offers exclusive licenses and certifications to its members. Showcasing these credentials in the “Licenses and Certifications” section adds credibility and distinguishes you as a proud member of the BiPM community. Displaying your BiPM affiliation demonstrates your commitment to diversity, equity, and inclusion in performance marketing.

Subscribe to receive your certificate. By following these steps, you can easily add your ‘Certified Member (CM)’ credential from Blacks in Performance Marketing to the Licenses and Certifications section on your LinkedIn profile.

Skills and Endorsements
List your key skills relevant to performance marketing and encourage colleagues and connections to endorse you for those skills. Endorsements add social proof and enhance your professional credibility.


Request recommendations from colleagues, supervisors, or clients who can speak to your expertise, work ethic, and positive contributions. These testimonials strengthen your profile’s credibility and help build trust with potential connections.

Engage and Network

Actively engage with the LinkedIn community by participating in industry discussions, sharing relevant content, and connecting with like-minded professionals. Engaging with BiPM’s network and participating in relevant discussions within the performance marketing industry can help you expand your reach and foster valuable connections.

New Tools and BiPM Tips

  • Utilize LinkedIn Stories to share engaging and authentic content that captivates your audience.
  • Take advantage of LinkedIn Live to connect with your community, conduct interviews, and host events.
  • Personalize your messaging to establish genuine connections with other professionals in the performance marketing industry.
  • Leverage video content to showcase your expertise, share insights, and engage your audience.
  • Organize and participate in LinkedIn Events such as webinars and virtual meetups to establish yourself as a thought leader.
  • Share native LinkedIn posts to reach a wider audience and maximize organic visibility.
  • Join and actively engage in relevant groups to expand your network and demonstrate your expertise.
  • Collaborate with industry influencers to increase your visibility and reach on LinkedIn.
  • Edit your URL.
  • Optimize your profile and posts using relevant keywords to enhance your visibility in LinkedIn search results.
  • Consider using LinkedIn ads to target specific audiences and amplify your message within the performance marketing community.

Creating a striking LinkedIn profile is essential for success in the performance marketing industry. By following these BiPM-specific tips and leveraging the platform’s features, you can craft a powerful profile that attracts attention, establishes your expertise, and connects you with industry professionals. Remember, your LinkedIn profile is an ongoing project, so continuously update and optimize it as you achieve new milestones and gain more experience.

Join the BiPM community today and unlock your full potential on LinkedIn!