Blacks in Performance Marketing

Reading List on Marketing: Exploring Entrepreneurship Stories

Marketing professionals seeking inspiration and insight can explore a curated reading list highlighting entrepreneurship. These stories offer valuable perspectives, strategies, and resilience within the field.

  • “Black Titan: A.G. Gaston and the Making of a Black American Millionaire” (240 pages) – A.G. Gaston’s marketing and branding strategies for success.

  • “Selling Under the Swastika: Advertising and Commercial Culture in Nazi Germany” (368 pages) – Examining the impact of race and culture on marketing.

  • “The Beardstown Ladies’ Common-Sense Investment Guide” (240 pages) – Lessons on investment and marketing from diverse perspectives.

  • “On Her Own Ground: The Life and Times of Madam C.J. Walker” (432 pages) – Madam C.J. Walker’s pioneering marketing journey in the beauty industry.

  • “The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution” (560 pages) – Pioneers like Jerry Lawson’s role in the video game industry.

  • “From Slave Ship to Harvard: Yarrow Mamout and the History of an African American Family” (240 pages) – Offers historical context for African American entrepreneurship.

  • “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” (336 pages) – Insights for entrepreneurs navigating the marketing landscape.

These books collectively provide a rich tapestry of entrepreneurship stories that offer lessons in resilience, innovation, and inclusivity in the dynamic world of marketing.